http://www.ducttapemarketing.com/blog/page/2/
While scoping the Internet for professional bloggers, Duck Tape Marketing, a blogging site created by John Jantsch caught my eye for a few reasons. Being a student of communications, reading a blog about the importance of marketing, social media, and advertising is extremely relevant to my studies and his opinions are similar to my own views. After flipping through the first few pages, Jantsch's blog post from October 3rd labelled "3 Ways to Use Twitter to More Deeply Engage Influential Prospects" grabbed my attention. Relating well to my Entrepreneurship Idea, this blog post discusses the influence of Twitter in today's world and ways to improve one's marketability through its utilization.
Jantsch comments about how Twitter is slowly getting lost amongst today's other growing and popular social media sites. He seems to understand the importance of social media in the business and technological world we live in and comes up with a few ways to improve ones presence on Twitter. I'm not quite sure I agree with Jantsch when he comments on Twitter's decreasing popularity, but I do agree that lacking something exciting and new. At the rate other social media sites are growing like Facebook, FourSquare, Google+, and LinkedIn, Twitter needs to step its game up.
Although Jantsch comments more about what we can do as active Twitter users to improve and enhance our social media experience, I believe the improvement needs to come from the other side. This is why I have changed my Entrepreneurship Project Idea. Instead of upgrading the entire site of Twitter to "Twitter+", I have decided to invent a Twitter App Store. In relation to our discussion in lecture this week, application stores are widely popular and exponentially growing. I believe if Twitter had one, it would be a huge hit. The musical tweeting, resume add option, and voice recognition tweeting option I came up with, would all be individual apps that could be downloaded. This would help distinguish and customize each of our Twitter profiles even more than they already are to our followers. Similar to the iPhone or Droid App stores, a compensation could be even made by charging a small price for more sophisticated applications. Overall I believe this could be a great improvement to Twitter and the push it needs to make it the number one social media site around.
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